Designer + Owner

Holly Woodward

Holly is a graduate from the School of Business at High Point University, with undergraduate degrees in Interior Design/Home Furnishings Marketing; and completed Masters of Fine Arts courses in Interior Architecture at the Academy of Art.

Holly worked in design education for fifteen years in the North Carolina College System.  As former Department Head she acquired extensive knowledge in design presentation and has used this love to train hundreds of students into becoming successful business owners, and designers.

In 2007 Holly launched House of Woodward, LLC, a studio offering a variety of
design and freelance services to design industry members.  She has worked with established designers and furniture manufacturers to conceive furnishings, textiles, architectural illustrations, and presentation.  She offers services in Visual Merchandising and continues to work internationally over three continents designing showrooms.

Holly sits on the Advisory Board for the School of Art and Design at High Point University, and Randolph Community College.  She has mentored senior level students at Appalachian State University.  She is the former Carolina’s Chapter
President of (IFDA) International Furniture Design Association.  Holly has worked as a freelance design columnist and formerly had a design segment on FOX 8 WGHP.

Her greatest joy is being in bedroom slippers, at home with Mark and our dogs Dash and Lily.

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Spinner + Owner

Mark Woodward

After graduating from East Tennessee State University with a Business Degree, Mark started his career in operations management. He has led the manufacturing operations for some of the most admired furniture brands in the industry. In his current role as Vice President of Manufacturing, he is responsible for a multi-plant upholstery division. He relies on a strong belief in continuous improvement and leadership culture to bring solid results to an organization.

For Dash Home + Kitchen, he will help set up an efficient running operation that minimizes labor and inventory levels. He will also be heavily involved in the accounting systems and financial reporting. Mark will continue to work his full-time job in the furniture industry.

Come meet him on weekends as he spins tunes on our turntable.  Come talk music, drums, and bourbon.

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mommas boy

DASH

Dash, on the right, is our 11-year-old Great Labradane and namesake for the business.  Adopted from the Guilford County Animal shelter in Greensboro, North Carolina it was love at first sniff. His hobbies include professional ball playing, snuggling with stuffed toys, and taking long naps on his hill.  He enjoys helping  mom in the kitchen.

Favorite Toy:

Duck and Tennis Ball

Loves:

Cheering on UPS and Fed-ex.  I love those guys!

Favorite Snack:

Bacon

Favorite Item Sold at DASH?

Our Dashing Dog Plush.  100% of the proceeds go to support a local animal rescue.  Ruff, ruff.

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dancing queen

Lilly

Our Lily, on the left, is a seven-year-old terrier- mix rescued last minute by the Ruff Love Rescue in Thomasville, North Carolina. She runs the house.  Her favorite pastimes include digging tunnels, demolishing Dash’s stuffed toys, belly rubs, and dancing on her hind legs.  She is 100% a sweet girl.

Loves:

Daddy

Favorite Snack:

Popcorn

Likes Watching:

Bridgerton

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design associate

Hailey Phillips

Hailey is our Merchandising and Design Associate operating both the House of Woodward and DASH accounts.  She is a graduate of Randolph Community College with an Associates of Science in Interior Design. She joined the team through the exploration of her internship in the Fall of 2023. During that time, has assisted in the brand development for DASH to include website design, merchandising displays, product selection, 3-d modeling, CAD and marketing. 

Hailey manages the website’s maintenance, social media, digital marketing, and facilitates in instore installations. She is Holly’s ride-or-die with incoming showroom and residential design projects for the House of Woodward.

Hailey was recently honored by the International Furniture Design Association as their “Rising Star”, an honor bestowed to the most talented design seniors in North Carolina.

Dash and Lily love her too!        

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sales associate

Jennifer Cruz

Jennifer is our newest edition to the DASH family. She is a native of Hickory and a graduate of Western Carolina University with a bachelor's degree in marketing. After living and pursuing a career in Charlotte for twenty-four years, she and her family have recently relocated back to the area. She resides with her husband, daughter, and their five-year old Goldendoodle named Tucker. We are thrilled to have Jennifer on board as our Sales Associate. We hear she makes a mean beef bourguignon.       

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sales associate

Erin Collins

Erin is the newest member of the DASH Home + Kitchen team. She is a sophomore at Western Carolina and is majoring in Interior Design. She never passes up a sweet treat and always says “yes” to ice cream. She has the sweetest Golden Retriever named Willow. Erin is a natural at baking and loves to make cookies. She will join our weekend team at DASH. Come and meet her on Saturday!       

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